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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam

A bold new way to tackle tough business problems—even if you draw like a second grader

When Herb Kelleher was brainstorming about find out how to beat the normal hub-and- spoke airways, he grabbed a bar napkin and a pen. Three dots to characterize Dallas, Houston, and San Antonio. Three arrows to show direct flights. Drawback solved, and the image made it simple to sell Southwest Airways to investors and customers.

Used properly, a simple drawing on a humble serviette is more powerful than Excel or PowerPoint. It might help crystallize concepts, suppose exterior the box, and communicate in a method that people simply “get”. On this e book Dan Roam argues that everyone is born with a expertise for visual pondering, even those who swear they'll’t draw.

Drawing on twenty years of visible downside solving combined with the latest discoveries of vision science, this book shows anyone the right way to make clear an issue or sell an concept by visually breaking it down utilizing a simple set of visual considering tools - instruments that take advantage of everyone’s innate capacity to look, see, think about, and show.

THE BACK OF THE NAPKIN proves that thinking with pictures may also help anyone uncover and develop new ideas, remedy problems in surprising ways, and dramatically enhance their ability to share their insights. This e book will help readers literally see the world in a new way.

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